The Capitals’ New Opening Video for the Playoffs

From capitals.nhl.com, here’s the opening video for the Washington Capitals’ 2011-2012 Playoffs. This bad boy played in Verizon Center before games three and four this week.

It opens up with a dubstep version of the White Stripes’ “Seven Nation Army”, and then goes into Anthrax’s “We’ve Come For You All (W.C.F.Y.A.)”, before finishing with a little bit of “The Red” by Chevelle. The visuals treat us to close-ups of our Caps in monocromatic red before unleashing some stirring highlights from recent weeks.

Ugh. If your bedtime is coming up, good luck getting your heart rate down. This thing is excellent.

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  • Domoarrigatomrroboto

    Chevelle song is just called “the red”

  • Jeremiah

    seven nation army remix by the glitch mob. in case anyone was curious

  • Cpt Giggles

    Thank you, Soundhound was of no use… As expected, they can’t know every song.

  • http://www.gunaxin.com/author/ben Ben

    Clarification – this is what they used for Game 4, but they say they won’t be posting the video they used for Game 3.

  • j4

    WUB 
    WUB 
    WUB 
    WUB 
    WUB 
    WUB 
    WUB 
    WUB 
    WUB 
    WUB 
    WUB 
    WUB 

    Im suprised that Chevelle’s song hasn’t been used before….

  • http://www.facebook.com/bagher BJ Ghassemieh

     they have

  • serpent

    Holy cats! That’s awesome! What genius put that together?

  • http://www.russianmachineneverbreaks.com/ Peter Hassett

    The geniuses at @CapsGameEnt:twitter I think.

  • newts

    solid stuff bomber….

  • count0interrupt

    Meh.
    The problem with this music is that it appeals to a younger demographic than many in the stands, because it is just not familiar to them, and is not attached to other experiences.  It has no emotional appeal to me beyond just loud noise.  As I looked around my section 105, there was little attention paid to the video, and those I asked about it weren’t impressed.

    I was at Game 2 in Boston, and they used an intro of a full 7 minute version of AC/DC’s For Those About to Rock, which had universal emotional appeal to all under about 60, and was similarly played over creative action video, coordinated with the music.  By the end, everybody, even we non-Boston fans were powered-up for the game. 

    The choice of music is key, and cannot have too narrow an age spectrum of appeal.
    Just my $0.02.

  • JJeremiah

    does anyone have a link to the video before this with apocalytica  and the voice over ? I remember seeing a link to it before the playoff game 1 on twitter  but can’t find it again

  • http://www.russianmachineneverbreaks.com/ Peter Hassett
  • http://www.russianmachineneverbreaks.com/ Peter Hassett

    I agree on a few parts, but lemme offer a slight redirect.

    Anthrax has been around for like 25 years, so even a lot of oldtimers dig them. That song– if I recall correctly — is only like a decade old, but it’s not exactly bleeding edge.

    I think dubstep (in the case of “Seven Nation Army”)as a genre is practically designed to be offputting to listeners who do not actively identify with it. Kind of like punk used to be in the hyperlocal 80s, except even more ageist.

    It’s a tough job to pick music that appeals to fans without alienating for that exact reason. For so many people, the music you like is tied up with your identify (and/or age group). It’s not easy.

    I love metal, but I hate “Walk” by Pantera. I love G’n’R but I need a 5-year break from “Welcome to the Jungle.”  I love everything ACDC has ever done, but I don’t know if I represent the target demo anymore.

    So it looks like Music to Lift Weights To is gonna be the thing for now. That’s okay. I can slum it for a while!

    For the record, I think chiptunes music like Anamanaguchi would be a fun fit for hockey (http://www.youtube.com/watch?v=ETKcxRD3s28) but I doubt many would agree.

  • count0interrupt

     Good points.  It’s a hard job for the video producer.  Some focus group testing with a representative audience sample might help.  Not sure the Caps are up for the expense of that ;<).  Thus, it comes down to the talent and insights of the producer.  So be it.

  • CapsFanCore

    I’m afraid this stuff leaves me cold. I would vote for more populist music, Even the “harder” stuff during the Rock the Red campaign was better than this.

  • http://twitter.com/ObamaMask Obama Mask

    I’m about 40 and it appeals to me just fine. It’s not what I listen to on my way to work or anything, but in terms of revving up the energy level and production value of both audio mixing and video, I think it was strong. I liked it.
    While I’d like to let myself believe 40 is “a younger demographic,” I’m aware of the sad reality.