Video: The Capitals’ Because It’s The Cup Commercial

Hot off the thing that these things come off of!

Because the Capital City has become a hockey city.
Because Rock the Red was made for this.
Because it’s not about how you get in, but what you do once you get there.
Because the ultimate prize is still waiting.
Because it’s the Cup.

Your thoughts? I love the clip from John Walton in there at the end. And the implied “White Russian” joke stings just enough. Is anyone else pumped up for tonight?

Thanks to Poo Daniels (That name? Really?) for the tip.

  • Love this.  And just scored tickets for tonight, so yes, I am pumped!!!

  • Josh731


  • Moira, You bringing posters??? Pleaaaaaaaaaaaaaase!

  • I’m going to hurl.

  • Luke

    Poo Daniels here, I’ll just go by Luke from now on

  • I’m going to have cardiac arrest.

  • Possibly too pumped. Might scare my family. Oh well…


  • have this on replay at work. possibly losing my job since I work with all Boston fans

  • Sam Wolk

    I’m going to have to go ahead and ask you come in on Saturday.  Yeah.  That would be great.

  • jspoke

    I am pasting a copy of the “Free Nicky” poster to my car.

  • Goosebumps.

  • Hm, implied “White Russian” joke? I don’t think so…

  • Kani

    I’m particularly fond of the shot of Backstrom scoring the game winner, and the faces of all the boston fans in the crowd. 

  • CDizz

    This would be so much better if it was voiced my someone who has hit puberty.

  • CDizz

    Knew there was going to be a typo somewhere in there.

  • JustinC71

    Because it’s The Cup… we gave them an extra 5 seconds and still won.

  • Nicole

    Holtby with the deep breath before taking the ice give me chills. Every time.