Look for this truck! (Photo credit: @sarah_connors)

I hope your employer allows long, flexible lunches, because from 12 to 3 pm and 5 to 7 pm on Friday, the NHL — in conjunction with NBC Sports — will be giving away free cupcakes at Union Station. And not just ordinary cupcakes. Per the, um, fantastic, press release from NBC, these are limited edition “Stanley Cup(cakes),” which include logos of all 16 teams competing in the playoffs.

It’s a nice, tasty treat to enjoy the day after the Caps stomped out the Rangers in game one 3-1.

Crumbs Bake Shop today announces its partnership with NBC Sports Group and the NHL to create a one-of-kind campaign to promote the Stanley Cup playoffs on NBC Sports.

Crumbs Bake Shop with NBC Sports and the NHL will celebrate the start of the 2013 Stanley Cup Playoffs. As part of the “Because It’s The Cup” marketing campaign, Crumbs has created a limited edition set of  “Stanley Cup(cakes).”  The campaign, which encourages fans to ‘tweet before you eat’ launches Tuesday, April 30 with a press conference in Madison Square Park, NYC, includes:

Crumbs Cupcakes featuring all sixteen (16) playoff clubs to be sold at all Crumbs retail locations throughout the country. Select teams at select locations

NBC/NHL/Crumbs co-branded mobile vehicle touring key play-off cities distributing the specially “iced”  Cupcakes

Delivery of custom sets of Crumbs Cupcakes to local sports radio stations, affiliate and RSN television networks, media and key business partners

“We are excited to partner with Crumbs bakeshop on this unique element of our ‘Because It’s The Cup’ Stanley Cup Playoffs campaign with the NHL” Said John Miller, Chief Marketing Officer, NBC Sports Group. “Working with Crumbs on this promotion is important to our overall efforts to connect with fans in fun and unique ways.”

“As a bake shop known for making original and unique cupcakes, creating this one of kind experience for the Stanley Cup playoffs is a great opportunity for Crumbs.” Said Julian R. Geiger, President and CEO of Crumbs Bake Shop. “We are excited to partner with NBC Sports Group and the NHL and look forward to a successful partnership.”

If you go down to get some, make sure to post pictures in the comments below!


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