Alex Ovechkin is upping his promotional game in the run-up to the Winter Olympics in Sochi, and Gillette is getting in on the action. The razor company has announced they will use Alex Ovechkin in their “Steely Character” Olympic campaign. They have not, however, announced their five-blade razor yet. But it is coming.

We’ve got a translation of the Gillette press release below, courtesy of RMNB’s Fedor Fedin. After you read it, you may feel the urge to wear a power tie, chop firewood, or skip leg day at the gym. Don’t worry; that’s a common side effect of the machismo.

Ovechkin: Victory at the Winter Olympics will depend on whether I’ll be able to activate my physical and moral forces at crucial moments of the games. You can achieve a lot thanks to a steely character. It really helps.

Gillette: Character helps reach towards victory, and Ovechkin is the embodiment of a man who reaches new heights of success thanks to his strong character.

Ovechkin: Throughout my career, I’ve seen a lot of evidence that the greatest achievements are only reached by the one who has steely character.

All Olympic athletes have a strong core and whether you’ll take gold or silver depends on that.

Gillette is a brand that shares my determination and willingness to be the best. This common goal prompted me to combine forces with Gillette for the 2014 Winter Olympics in Sochi. I know that together we’ll be able to prove that if you have a steely character, you can reach high goals.

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  • Karen Third

    what was that again?… a wooden character? a rubber character? a concrete character? … darn it…

  • Yo8

    I hope Russia wins because with all this promotional nonsense it will be really embarrassing if they don’t.

  • Emily Casto

    It’s Zoolander’s Blue Steel.

  • eliza1600

    So gentlemen of RMNB, is all of Ovie’s hard promotional work, er, working? Do you indeed use Gillette products???

  • Great question! I still use a Panasonic electric razor that my dad got me for my 16th birthday. #Sentimental

    I shave my cheek and lip area with that daily. Then, I let my beard run wild until I buzz it with my hair every weekend (or when I have to look presentable again).

    The side-effects are that I don’t have a “Steely” character and feel less of a man. Oh well.