Alex Ovechkin’s “Play Russian” Nike Ad (Video)


We saw the teaser a few days ago, but here’s the full thing.

Russian athletes do their thing in a post-apocalyptic winterscape. It’s very very cold and very very Russian. Seriously, you’re gonna need a blanket and hot cocoa once it’s over.

And Ovi’s smile at the end? Golden. Maybe even Olympic golden.

The video’s description auto-translates like this:

Someone thinks it’s abnormal. We believe – is in Russian. It’s time to show the world what it means #playrussian

Got it.


GIF by goalvechkin

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  • That is freaking awesome.

  • Psowen

    Awesome isn’t strong enough. It’s OVISOME!

  • Jeff Yoders

    Is that Maria running in the middle of the ad?

  • Igor Kleyner

    “auto-translates like this”… AUTO-TRANSLATES!? As Dale would surely say… BAD! BAD! BAD!


  • Sergey Popov

    Dariya Klishina, I believe

  • What does it actually say then, translator of RMNB?! Haha.

  • Tadd

    Serious goose bumps.

  • Graham Dumas

    “Some think that it’s crazy. But that’s how we do it in Russia. It’s time to show the world what it means to #playrussian.”

    For what it’s worth, at no point while in Russia did my activities include snowboarding down the main rotor blade of a Mi-26. Just saying.

  • Graham Dumas

    Anyone else think the language at the end of the vid is a bit creepy? “Use #playrussian, and we’ll find you ourselves!”

    Sorry, but, “@SovietRussia, #YOU!”

  • Thanks, comrade!

  • Red

    I believe the skateboarder to bear ratio in this ad should be reversed for better authenticity.

  • Barry

    This might also be the trailer for the new call of duty game

  • Joe LaCour

    I’m surprised that Vladimir Vladimirovich did not appear, especially in the swimming scenes.

  • OlietheGoalie

    Russia looks scary.

  • alex_k2fx

    Scary movie 😉