We learned three years ago that Alex Ovechkin would be Official Ambassador and torchbearer for the upcoming Sochi Olympics. A centerpiece of the campaign to promote the Games, Ovechkin wields more star power than his peers– as evidenced, for example, by his Twitter feed featured prominently on the Sochi 2014 website— so it makes sense they would want his help sooner rather than later.
With the opening ceremonies just five months out, the next big promotional push is the ceremonial lighting of the Olympic torch. Sochi 2014 Organizing Committee President Dmitry Chernyshenko says he will have Alex Ovechkin there. In Greece. At the end of September.
Right as the NHL season begins.