Hey, can we talk?
We started RMNB in 2009 on a lark. Ian and I liked hockey a lot, and we liked making stuff and sharing it with the Internet, so we thought we could have some fun.
Mission accomplished. RMNB has been tons of fun. We’ve published about 3000 stories for about 3 million readers, and we are pleased beyond words about that. We never expected this level of success. We also also didn’t expect how much work it would be.
Among the whole team, we’ve spent somewhere around 15,000 hours (maybe more) working on RMNB. We’ve spent our own money on hosting and equipment and travel and giveaways and translations. We’ve made a little money off of t-shirts, but we’re deeply, deeply in the red.
To make RMNB sustainable, we need to generate enough revenue to offset our costs. To make RMNB rewarding for our contributors, we’ve got to compensate them. To make RMNB a disgustingly rich multinational multimedia conglomerate that can throw decadent parties and give away crazy swag, we’ve got to start selling advertisements.