Last week Alex Ovechkin captivated the hockey world when he became the fifth fastest player in NHL history to score 500 goals. That excitement got the attention of pizza titan Papa John’s Pizza, who announced Thursday that they have signed the extremely marketable Ovechkin to a multi-year endorsement deal.
Like Ovechkin’s style, the partnership is creative, so all of humankind will benefit. Papa John’s will kick off the partnership with a promotion, The Ovechkin Wish Special. If you buy two medium, one-topping pizzas, $1 from the purchase will be donated to the Make-A-Wish Foundation’s Mid-Atlantic chapter. Of course it would.
“Ovi really enjoys kids and, as everyone has seen, he loves bringing smiles and laughter to their faces – and for some, making their dreams come true,” Ovechkin’s agent David Abrutyn said to me in a phone interview Wednesday evening. “This partnership with Papa John’s is a great way for him and fans throughout the DC region to help do more of those great things.”
But let me talk about the price for a minute. Each pizza (in the $16 promotion) costs you $8. If you’re a dedicated Ovechkin fan, you will celebrate your first order by taking the pizzas out of the box and laying them next to each other so that they form a #8 on your dinner table.