On Tuesday, the Washington Capitals revealed their new Winter Classic sweaters. There were some on the internet that were excited and others who were like “wut iz dis?” Count me in the excited group.
The logo design, based on Washington’s professional hockey team identity in the 1930’s, took a year to get completed. The white W and the stripes are inspired by the early 20th century jerseys, while, in a modern twist, there are subtle typographic elements that hint at the Washington Monument.
It’s an innovative, smart, and bold design.
Because most of our readers want to immediately hand over their life savings to the NHL, I’ve uncovered which Winter Classic merchandise is available to be bought– like, right now. Also, at the bottom, I’ve found dates on when other merch is expected to be in stores.