Alex Ovechkin is upping his promotional game in the run-up to the Winter Olympics in Sochi, and Gillette is getting in on the action. The razor company has announced they will use Alex Ovechkin in their “Steely Character” Olympic campaign. They have not, however, announced their five-blade razor yet. But it is coming.
We’ve got a translation of the Gillette press release below, courtesy of RMNB’s Fedor Fedin. After you read it, you may feel the urge to wear a power tie, chop firewood, or skip leg day at the gym. Don’t worry; that’s a common side effect of the machismo.