Earlier this morning, Icethetics published an alternate design of the Washington Capitals logo intended for this year’s Winter Classic. The concept, designed by Reebok’s Andrew Sterlachini, shows the W interlocked with a letter that reads both as a D and a C as your eye travels left to right.
It’s the kind of smart, innovative design that logo-ethusiasts and illustrators fall in love with, but fundamental readability issues keep it to the cutting-room floor. That’s what happened in this case, but boy is it a beautiful design.
On his dribbble.com page, Sterlachini described it as “one of my favorite concepts that didn’t make the cut.”