Late last year, White Bear Mitsubishi (located in White Bear, Minnesota) set out to film a commercial featuring their polar bear mascot, a dealership representative, and the notorious Goldy Gopher. The shoot, set at University of Minnesota’s Mariucci Arena, is home to the locally popular Golden Gophers hockey team.
The concept was brilliant. Except when shooting began, a problem revealed itself immediately.
Friday, Beats By Dre released their latest promotional campaign entitled Be Heard. The commercial promotes the company’s Solo3 Wireless headphones and features some of the world’s greatest athletes including LeBron James, Serena Williams, Tom Brady, Kevin Durant, Michael Phelps, and Conor McGregor.
Oh yeah, Alex Ovechkin made a cameo in it too – sorta.
It’s been almost a year since Alex Ovechkin signed a multi-year endorsement deal with Papa John’s, and fans are finally getting a glimpse of The Great Eight slinging pies in his first television commercial for the chain.
RMNB got an exclusive first look at the 30-second spot, which imagines Ovi’s hockey career was a plan B to his first dream: to become the gr8est pizza delivery boy in the whole wide world.
CSN Mid-Atlantic is 17 days away from their first Caps telecast of the season, an October 15 tilt against the New York Islanders. To promote the home opener, CSN released a commercial featuring beautifully edited highlights from last season.
The Caps boasted arguably the league’s best goal scorer (Alex Ovechkin), best goaltender (Braden Holtby), most creative centerman (Evgeny Kuznetsov), and most feared hitter (Tom Wilson).
Put that overtop a soundtrack of Joe Beninati calls and you have a pretty darn powerful commercial.
This summer, Alex Ovechkin signed an expensive, one-year endorsement deal with Bank Otkrytie. Four new soccer-focused commercials starring Ovechkin were released on Friday during the UEFA Euro 2016 tournament.
Three more commercials dropped yesterday and, good lord, THE TUBA ONE. DROP WHAT YOU’RE DOING AND WATCH THIS NOW.
You know how when kids are young and cute their parents tell them to “make your mean face” and they scrunch up their little noses and furrow their little brows and everyone goes “aww, how adorable”? Yeah, the Caps made a commercial out of that concept. If you’ve watched them play on CSN Washington this season, you’ve probably seen it.
The commercial begins quietly, with the likes of Andre Burakovsky, John Carlson, and TJ Oshie trying to look serious and intimidating (but mostly appearing as though they’re trying to stifle a laugh). All’s quiet until, as if from the depths of Khazad-dûm, the steady doom-doom of war drums begins. Then the players make their mean faces. In total silence.
Until now. RMNB put its crack investigative team on the case and uncovered the original and totally unaltered cut of the commercial with the full audio intact. Enjoy.
During the first half of the Super Bowl, my favorite commercial was the Avocados From Mexico First Draft Ever ad. It was almost as funny as Chapelle Show’s Racial Draft. Taking place 4 billion years ago (give or take), Jerry Rice, Doug Flutie, and a caveman comment while delegations from across the planet make their animal selections.
Australia was up first and selected the kangaroo.
While Karl Alzner’s sunglasses were a thing, Alex Ovechkin‘s new earphones demanded our attention during warm-ups before the Winter Classic.
The Russian machine wore Beats by Dre’s new Powerbeats2 wireless earbuds, becoming what I think is the first hockey player to wear headphones on the ice. Look at Ovi breaking down walls.
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
All original content on russianmachineneverbreaks.com is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)– unless otherwise stated or superseded by another license. You are free to share, copy, and remix this content so long as it is attributed, done for noncommercial purposes, and done so under a license similar to this one.