Photo credit: @WashCaps

If you searched Alex Ovechkin‘s name on Twitter the afternoon of March 27th, you witnessed several Capitals fans freaking out publicly.

“I was just within 10 feet of Alex Ovechkin,” @ChiSportsLife said. “No big deal.”

That beautiful March day, Ovechkin filmed a commercial for Verizon Wireless, where the script called for the Russian Machine to approach random people walking by Verizon Center and start up a pick-up hockey game.

Tuesday, the commercial was finally released to YouTube  — and it is awesome.

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Okay, he’s just showing off now. (Photo credit: @mpoindc)

Alex Ovechkin shot a commercial for Verizon on Wednesday afternoon, and the extras were… well, pretty much everybody who walked past Verizon Center. Our own resident artist Rachel Cohen was at the event and gave us the scoop. Ovi, dressed in his full Washington Capitals gear, walked out through the front doors of the Verizon Center holding a bundle of hockey sticks. The Russian machine approached some passersby and asked if they’d like to play some pick-up with him. And then, right there on F Street, they played. Really.

The Red Rockers came out of Verizon Center to cheer on Ovi. The PA voice of the Capitals, Wes Johnson, did play-by-play. Owner Ted Leonsis and John Walton were there as well.

The game was three-on-three. Ovi picked players out of the crowd to play every few minutes. Judging by the chatter, a little game of flash shinny with the Great Eight has changed some lives.

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Nicklas Backstrom Has Splinter in New Geico Commercial


GEICO continues its frankly unsustainable onslaught of commercials only tangentially related to whatever service it is they provide (I have no idea, does it have to do with cars?) with this new one featuring Nick Backstrom.

Without spoiling the gag, Backstrom is injured in the ad and also not immediately imperiling any gentlemen up for Academy Awards on Sunday.

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Alex Ovechkin may be engaged to Maria Kirilenko, but that doesn’t mean he won’t impress the ladies when given the opportunity. In a new video released by Gillette Russia, The Great Eight performs some fancy trick shots for young Russian women near the rink.

“Sasha, Sasha!” the girls scream in the beginning of the video, asking for an autograph.

“Let me do something better than autographs,” Ovechkin says. “Come with me.”

That’s when the magic happens.

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Nicklas Backstrom Geico Commercial

When Nicklas Backstrom suffered a neck injury in Russia a month ago, Caps nation was tense. Backstrom, who missed 42 games last year due to a concussion, proved how valuable he was to the organization just by being on the sidelines. The Capitals played some of their worst hockey in several years without their top pivot. What did we learn? Nicky is irreplaceable.

Well, via a new Geico commercial that was released today, we can see just how talented Backstrom is at hockey.

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And now we have two Alex Ovechkin commercials for Nike in consecutive days. Here we find the Russian machine showing off both his trick shot ability and deep love for citrus fruits. As an elderly Russian woman drops some groceries walking home, Ovechkin — always eager to be a good sumaritan — discreetly shoots an orange into her basket. Awesome.

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Kinda bad timing to release this right after their 1-0 loss to the Bruins, but here’s the new “Because it’s the Cup” commercial featuring Alex Ovechkin.

Because he celebrates like a kid.
Because he celebrates with the fans.
Because he celebrates with style.
Because if you think this is celebrating, wait until he wins it all.
Because it’s The Cup.

With Bruce Boudreau gone from the organization and Alex Ovechkin only doing A-list projects, there’s a void to fill in Caps corny commercial spots this year that not even John Carlson’s carpets can fill. But have no fear, Brooks Laich is here. On top of his flawless promos for Window Nation, Laich also managed to shoot a commercial with The Sports Junkies of 106.7 The Fan and it ran for the first time during last night’s Capitals game. Laich, in his most natural dialect, Saskatchewanese, promotes both the IT Firm Latisys and his weekly radio show. Luckily, he has a face for TV.

Let us know what you think of his performance in the comments below!

S/T to RMNB’s Chris Gordon for the almost flawless video.

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During NBC’s Sunday Night football game between the Pittsburgh Steelers and the Kansas City Chiefs, the network debuted Alex Ovechkin’s commercial promoting NBC’s 24-hour sports channel (the reanimated corpse of Versus as of January 2). Set in black and white, Ovechkin is shown lacing up his skates. Ovi says, “practice does not make perfect. Only perfect practice makes perfect.” Which is funny because… well. Yeah.

Good timing to release a new commercial, eh?

S/T to @Valtard for posting the video.

The Entertainment Software Rating Board (ESRB) teamed up with the Capitals’ Tomas Vokoun and Jeff Halpern a few months ago to shoot a PSA encouraging parents to check ratings when choosing games for their children — what Vokoun calls a “box check.” The ad, which has been playing without sound in Verizon Center bathrooms all season long, has finally made it to YouTube and we have it above. One word of advice for companies looking for a Caps spokesperson: Halpern is a natural!

Below the jump, check out a few behind-the-scenes pics from the ad via ESRB’s Facebook Page.

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