Editor’s note: Oh snap, it’s the return of the Making RMNB Last essay series. RMNB Patrons give Peter a topic, he writes, you read. Enjoy!
From the end of 2010 until the end of 2014, Alex Ovechkin was the baby-smooth face of men’s razors and shaving products company Gillette. Except for special exceptions, Ovi kept his chin tidy for contractual reasons. In late 2010, HBO 24/7 captured the ritual in action:
Among RMNB readers, Ovi’s shaving habits were controversial. Andrew F., who originally wanted me to write about Filip Forbserg but eff that noise, asked me to conduct a serious statistical comparison of The Two Ovis: shaved and scruffy.
Hell yeah, Andrew. It’s on.
Heading into the Winter Classic, many Capitals fans noticed something different about Alex Ovechkin. The Russian machine, one of the world’s most well-marketed athletes, was starting to look scruffy again. Since December 2010, Ovechkin had been either clean-shaven or sporting a meticulously maintained mustache. Until now.
RMNB has confirmed with Gillette that Ovechkin’s four-year contract with the company ended on December 31, 2014.
The caption reads: “I wasn’t looking at the welding arc. May I now lick the frozen iron?” (Photo credit: Maxim Russia)
Washington Capitals captain Alex Ovechkin has been making the rounds lately to promote the upcoming Olympics and his (Gilette-sponsored) “steely character.” Last week, Ovechkin spoke to R-Sport about his impressive car collection and how his parents remain confused as to why he needs more than one car.
This week, Ovechkin strapped into a robot suit for Maxim Russia and yapped about more fascinating things. Ovechkin detailed his training regimen and how much he does or does not lift weights during the season, he mis-remembered where the phrase “Russian machine never breaks” comes from, and he revealed the last time he was scared.
Below, Igor Kleyner has your translation.
Photo credit: rsport.ru
With the 2014 Winter Olympics in Sochi approaching, Washington Capitals captain Alex Ovechkin has been doing a bunch of Russian-language interviews to promote the games and his sponsors. Over the weekend, Ovi spoke with R-Sport and– after he got in a plug for Gillette and his steely character— he talked about his family, Maria, and his favorite spots in Washington. It’s a good read.
Weird thing: despite being world-class athletes back in the day, Ovechkin’s parents don’t understand why Ovi needs more than one car. Kids these days.
Alex Ovechkin is upping his promotional game in the run-up to the Winter Olympics in Sochi, and Gillette is getting in on the action. The razor company has announced they will use Alex Ovechkin in their “Steely Character” Olympic campaign. They have not, however, announced their five-blade razor yet. But it is coming.
We’ve got a translation of the Gillette press release below, courtesy of RMNB’s Fedor Fedin. After you read it, you may feel the urge to wear a power tie, chop firewood, or skip leg day at the gym. Don’t worry; that’s a common side effect of the machismo.
Alex Ovechkin may be engaged to Maria Kirilenko, but that doesn’t mean he won’t impress the ladies when given the opportunity. In a new video released by Gillette Russia, The Great Eight performs some fancy trick shots for young Russian women near the rink.
“Sasha, Sasha!” the girls scream in the beginning of the video, asking for an autograph.
“Let me do something better than autographs,” Ovechkin says. “Come with me.”
That’s when the magic happens.
“Do you like my fancy mustache?” (GIF created by flawlessrussians)
A few weeks ago, Washington Capitals captain Alex Ovechkin and Gillette extended their contract for two years, pairing the two through the 2014 Sochi Winter Olympics. The best news of the deal was that Ovechkin could participate in future Movembers.
We tried our best to photoshop what the great eight would look like with a ‘stache that day, but now in a new commercial, Gillette shows us Ovi’s wide array of facial hair options.
Imagine Ovi with a ‘stache. (Photo illustration by Ian Oland)
In folicular endorsement news, Sport Business Daily is reporting that Alex Ovechkin and Gillette have agreed on a two-year extension, which will keep the Russian machine’s face as smooth as a baby’s behind through the Sochi Winter Olympics. Ovi will continue to serve as a global ambassador and make awesome commercials for the world famous brand too.
The most interesting part of the new agreement, however, is in the details. While many Capitals players grow mustaches in November to raise money for men’s health, Ovechkin is contractually prohibited from doing so. Well, not anymore!
On Tuesday, Gillette announced a multi-year partnership with Alex Ovechkin. The Capitals’ superstar is now the company’s ambassador for Russia and Eastern Europe. Dan Steinberg of the DC Sports Bog has reported that Ovi will join such international sports icons as New York Yankee’ aging shortstop Derek Jeter and British rugby player Jonny Wilkinson in representing the company.
Well, last night I caught glimpse of Ovi’s first Gillette commercial, which has dropped in Moscow. Check it out!
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
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