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	<title>Russian Machine Never Breaks &#187; Gillette</title>
	<atom:link href="http://www.russianmachineneverbreaks.com/tag/gillette/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.russianmachineneverbreaks.com</link>
	<description>A cheerfully demented Washington Capitals site with a healthy fixation on Alex Ovechkin and his Russian bros. CRASH THE NET!</description>
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		<title>Video: Alex Ovechkin Performs Trick Shot for Gillette, Scores Goal Through High Heels</title>
		<link>http://www.russianmachineneverbreaks.com/2013/02/24/video-alex-ovechkin-performs-trick-shot-for-gillette-scores-goal-through-high-heels/</link>
		<comments>http://www.russianmachineneverbreaks.com/2013/02/24/video-alex-ovechkin-performs-trick-shot-for-gillette-scores-goal-through-high-heels/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 04:05:43 +0000</pubDate>
		<dc:creator>Ian Oland</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[Alex Ovechkin]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Gillette]]></category>
		<category><![CDATA[Trick Shots]]></category>

		<guid isPermaLink="false">http://www.russianmachineneverbreaks.com/?p=44703</guid>
		<description><![CDATA[Alex Ovechkin may be engaged to Maria Kirilenko, but that doesn&#8217;t mean he won&#8217;t impress the ladies when given the opportunity. In a new video released by Gillette Russia, The Great Eight performs some fancy trick shots for young Russian women near the rink. &#8220;Sasha, Sasha!&#8221; the girls scream in the beginning of the video, [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.russianmachineneverbreaks.com/wp-content/uploads/2013/02/ovechkin-trick-shot.jpg"><img class="alignnone size-large wp-image-44704" style="border: solid 1px #000;" alt="ovechkin-trick-shot" src="http://www.russianmachineneverbreaks.com/wp-content/uploads/2013/02/ovechkin-trick-shot-607x333.jpg" width="607" height="333" /></a></p>
<p><strong>Alex Ovechkin</strong> <a href="http://www.russianmachineneverbreaks.com/2012/12/31/breaking-alex-ovechkin-and-maria-kirilenko-are-engaged/" target="_blank">may be engaged to Maria Kirilenko</a>, but that doesn&#8217;t mean he won&#8217;t impress the ladies when given the opportunity. In a new video released by Gillette Russia, The Great Eight performs some fancy trick shots for young Russian women near the rink.</p>
<p>&#8220;Sasha, Sasha!&#8221; the girls scream in the beginning of the video, asking for an autograph.</p>
<p>&#8220;Let me do something better than autographs,&#8221; Ovechkin says. &#8220;Come with me.&#8221;</p>
<p>That&#8217;s when the magic happens.</p>
<p><span id="more-44703"></span></p>
<h2 class="ihatepeter">Video</h2>
<p><iframe src="http://www.youtube.com/embed/V9OwrDWf_LI?rel=0" height="341" width="607" allowfullscreen="" frameborder="0"></iframe></p>
<p>Ovi asks for three volunteers to come out onto the ice with him. &#8220;Don&#8217;t get scared,&#8221; Ovi says.</p>
<p>He lines the girls up in front of the net and tells them, &#8220;Don&#8217;t move, or this will hurt.&#8221;</p>
<p>The Washington Capitals captain then drops a puck to the ice and casually blasts a shot through the three girls&#8217; high heels right into the net. Beaming, Ovechkin asks,&#8221;Was that good?&#8221;</p>
<p>No, it wasn&#8217;t good enough. Ovi skates over to other girls watching from the bench and asks them all to come onto the ice.</p>
<p>After dismissing two women wearing flats, Ovechkin takes a pass from someone off camera and shoots through eight girls&#8217; high heels.</p>
<p>&#8220;Was that good?&#8221; Ovechkin asks again. The girls reply, &#8220;Well done. Sasha, you are the best!&#8221;</p>
<p>Of course he is. Smile for the camera, Ovi.</p>
<p><a href="http://www.russianmachineneverbreaks.com/wp-content/uploads/2013/02/ovechkin-trick-shot2.jpg"><img class="alignnone size-large wp-image-44705" style="border: solid 1px #000;" alt="ovechkin-trick-shot2" src="http://www.russianmachineneverbreaks.com/wp-content/uploads/2013/02/ovechkin-trick-shot2-607x337.jpg" width="607" height="337" /></a></p>
<p>So what do you guys think? Are the trick shots real or fake?</p>
<p><em>Translation by Fedor Fedin. Thanks to TJ <a href="http://alexovetjkin.blogspot.com/2013/02/ovechkin-shooting-through-high-heels.html" target="_blank">for first posting</a>.</em></p>
 
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		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Beardy Alex Ovechkin Shows Off Facial Hair Options in New Gillette Commercial</title>
		<link>http://www.russianmachineneverbreaks.com/2013/01/10/beardy-alex-ovechkin-shows-off-facial-hair-options-in-new-gillette-commercial/</link>
		<comments>http://www.russianmachineneverbreaks.com/2013/01/10/beardy-alex-ovechkin-shows-off-facial-hair-options-in-new-gillette-commercial/#comments</comments>
		<pubDate>Thu, 10 Jan 2013 16:55:29 +0000</pubDate>
		<dc:creator>Ian Oland</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[Alex Ovechkin]]></category>
		<category><![CDATA[GIF]]></category>
		<category><![CDATA[Gillette]]></category>

		<guid isPermaLink="false">http://www.russianmachineneverbreaks.com/?p=42327</guid>
		<description><![CDATA[&#8220;Do you like my fancy mustache?&#8221; (GIF created by flawlessrussians) A few weeks ago, Washington Capitals captain Alex Ovechkin and Gillette extended their contract for two years, pairing the two through the 2014 Sochi Winter Olympics. The best news of the deal was that Ovechkin could participate in future Movembers. We tried our best to [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.russianmachineneverbreaks.com/wp-content/uploads/alex-ovechkin-stache.gif"><img src="http://www.russianmachineneverbreaks.com/wp-content/uploads/alex-ovechkin-stache.gif" alt="alex-ovechkin-stache" width="607" style="border: solid 1px #000" class="alignnone size-large wp-image-42329" /></a></p>
<p><em>&#8220;Do you like my fancy mustache?&#8221; (GIF created by <a href="http://flawlessrussians.tumblr.com" target="_blank">flawlessrussians</a>)</em></p>
<p>A few weeks ago, Washington Capitals captain <strong>Alex Ovechkin</strong> and Gillette <a href="http://www.russianmachineneverbreaks.com/2012/12/28/alex-ovechkin-renews-deal-with-gillette-through-2014-now-has-clause-to-grow-mustache-for-movember/" target="_blank">extended their contract for two years</a>, pairing the two through the 2014 Sochi Winter Olympics.  The best news of the deal was that Ovechkin could participate in future Movembers.  </p>
<p>We tried our best to <a href="http://www.russianmachineneverbreaks.com/2012/12/28/alex-ovechkin-renews-deal-with-gillette-through-2014-now-has-clause-to-grow-mustache-for-movember/" target="_blank">photoshop what the great eight would look like with a &#8216;stache that day</a>, but now in a new commercial, Gillette shows us Ovi&#8217;s wide array of facial hair options.</p>
<p><span id="more-42327"></span></p>
<p>RNMB&#8217;s Igor Kleyner has your translation.</p>
<p><iframe width="607" height="341" src="http://www.youtube.com/embed/swgoarPnDmc" frameborder="0" allowfullscreen></iframe></p>
<blockquote><p>And now Gilette Fusion ProGlider is in Ovechkin’s hands!  With a nimble move he changes the whole flow of the game!  You can see the brazen arrogance of a big city denizen!  A counterattack!  What is he doing?! Ovechkin is playing in the zone of a chivalrous intellectual&#8230; Shush!!!&#8230;An aficionado of Kafka and long walks… A pass!  And now he is on the beach!  What’s going to happen next?!  A pass into the slot… he shoots!..  Now, my friends, the game is getting serious.  The situation is tense… what a chance!&#8230;  Just a few seconds to victory!  Ovechkin goes to the net and radically changes his style!   Here is the moment of truth! A-a-a-a-a-n-d!&#8230;.  He scores!  Sasha, this is your win!!!!</p></blockquote>
<h2 class="ihatepeter">Moar GIFs</h2>
<p><a href="http://www.russianmachineneverbreaks.com/wp-content/uploads/alex-ovechkin-beard.gif"><img src="http://www.russianmachineneverbreaks.com/wp-content/uploads/alex-ovechkin-beard.gif" alt="alex-ovechkin-beard" width="607" style="border: solid 1px #000"  class="alignnone size-full wp-image-42328" /></a></p>
<p><a href="http://www.russianmachineneverbreaks.com/wp-content/uploads/alex-ovechkin-gotee.gif"><img src="http://www.russianmachineneverbreaks.com/wp-content/uploads/alex-ovechkin-gotee.gif" alt="alex-ovechkin-gotee" width="607" style="border: solid 1px #000"  class="alignnone size-large wp-image-42330" /></a></p>
<p><em>GIFs created by <a href="http://flawlessrussians.tumblr.com" target="_blank">flawlessrussians</a>.</em></p>
<p><em>Thanks to <a href="http://sashastolemyheart.tumblr.com" target="_blank">sashastolemyheart</a> for first posting. </em></p>
 
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Alex Ovechkin Renews Deal With Gillette Through 2014, Now Has Clause To Grow Mustache For Movember</title>
		<link>http://www.russianmachineneverbreaks.com/2012/12/28/alex-ovechkin-renews-deal-with-gillette-through-2014-now-has-clause-to-grow-mustache-for-movember/</link>
		<comments>http://www.russianmachineneverbreaks.com/2012/12/28/alex-ovechkin-renews-deal-with-gillette-through-2014-now-has-clause-to-grow-mustache-for-movember/#comments</comments>
		<pubDate>Fri, 28 Dec 2012 18:39:39 +0000</pubDate>
		<dc:creator>Ian Oland</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Alex Ovechkin]]></category>
		<category><![CDATA[Gillette]]></category>
		<category><![CDATA[Mustache]]></category>

		<guid isPermaLink="false">http://www.russianmachineneverbreaks.com/?p=41759</guid>
		<description><![CDATA[Imagine Ovi with a &#8216;stache. (Photo illustration by Ian Oland) In folicular endorsement news, Sport Business Daily is reporting that Alex Ovechkin and Gillette have agreed on a two-year extension, which will keep the Russian machine&#8217;s face as smooth as a baby&#8217;s behind through the Sochi Winter Olympics. Ovi will continue to serve as a [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.russianmachineneverbreaks.com/wp-content/uploads/alex-ovechkin-mustache.jpg"><img class="alignnone size-large wp-image-41760" style="border: solid 1px #000;" alt="This is what Alex Ovechkin will look like with a mustache" src="http://www.russianmachineneverbreaks.com/wp-content/uploads/alex-ovechkin-mustache-607x497.jpg" width="607" height="497" /></a></p>
<p><em>Imagine Ovi with a &#8216;stache. (Photo illustration by Ian Oland)</em></p>
<p>In folicular endorsement news, Sport Business Daily is reporting that <strong>Alex Ovechkin</strong> and Gillette <a href="http://www.sportsbusinessdaily.com/Daily/Issues/2012/12/28/Marketing-and-Sponsorship/Ovechkin.aspx" target="_blank">have agreed on a two-year extension</a>, which will keep the Russian machine&#8217;s face as smooth as a baby&#8217;s behind through the Sochi Winter Olympics. Ovi will continue to serve as a global ambassador and <a href="http://www.russianmachineneverbreaks.com/2010/12/09/alex-ovechkin-new-gillette-commercial/" target="_blank">make awesome commercials</a> for the world famous brand too.</p>
<p>The most interesting part of the new agreement, however, is in the details. While many Capitals players grow mustaches in November to raise money for men&#8217;s health, Ovechkin is contractually prohibited from doing so. Well, not anymore!</p>
<p><span id="more-41759"></span></p>
<p>Sport Business Daily <a href="http://www.sportsbusinessdaily.com/Daily/Issues/2012/12/28/Marketing-and-Sponsorship/Ovechkin.aspx" target="_blank">explains</a>:</p>
<blockquote><p>Ovechkin’s previous deal with Gillette required him to be clean-shaven throughout the NHL calendar with the exception of the playoffs, when many NHLers grow playoff beards. The same goes for this contract, Abrutyn said, but it also will allow Ovechkin flexibility during “Movember,” when some players grow mustaches for charity in November. Abrutyn noted that &#8220;Movember&#8221; could provide an opportunity for Ovechkin to showcase Gillette’s Fusion ProGlide Styler. Abrutyn said, “There could definitely be some times during the year where we do something that would demonstrate the benefits of using it.”</p></blockquote>
<p>I am as intrigued <a href="http://www.youtube.com/watch?v=_9oW2ELgdEY" target="_blank">as this cat seeing crabs for the first time</a>.</p>
<p>So not only may we get to see Ovechkin <a href="http://content.artofmanliness.com/uploads/2008/11/tom-selleck.jpg" target="_blank">look like Tom Selleck for Movember</a>, he also might get to be <a href="http://www.youtube.com/watch?v=H7hxkAClnF4" target="_blank">in one of those sweet commercials that Adrien Brody and André 3000 were in</a>.</p>
<p><em>Yesssssss.</em> I&#8217;m so excited. ALL HAIL THE MUSTACHED MACHINE.</p>
 
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		</item>
		<item>
		<title>Alex Ovechkin&#8217;s New Gillette Commercial</title>
		<link>http://www.russianmachineneverbreaks.com/2010/12/09/alex-ovechkin-new-gillette-commercial/</link>
		<comments>http://www.russianmachineneverbreaks.com/2010/12/09/alex-ovechkin-new-gillette-commercial/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 23:37:58 +0000</pubDate>
		<dc:creator>Fedor Fedin</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[#beardpact]]></category>
		<category><![CDATA[Alex Ovechkin]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Gillette]]></category>
		<category><![CDATA[Russia]]></category>

		<guid isPermaLink="false">http://www.russianmachineneverbreaks.com/?p=11342</guid>
		<description><![CDATA[On Tuesday, Gillette announced a multi-year partnership with Alex Ovechkin. The Capitals&#8217; superstar is now the company’s ambassador for Russia and Eastern Europe. Dan Steinberg of the DC Sports Bog has reported that Ovi will join such international sports icons as New York Yankee’ aging shortstop Derek Jeter and British rugby player Jonny Wilkinson in [...]]]></description>
				<content:encoded><![CDATA[<p><a class="vt-p" href="http://www.russianmachineneverbreaks.com/wp-content/uploads/2010/12/alex-ovechkin-shaving-gillette.jpg"><img class="alignnone size-full wp-image-11347" style="border: solid 1px #00204d" title="Alex Ovechkin shaves for Gillette" src="http://www.russianmachineneverbreaks.com/wp-content/uploads/2010/12/alex-ovechkin-shaving-gillette.jpg" alt="Alex Ovechkin shaves for Gillette" width="607" /></a></p>
<p>On Tuesday, Gillette announced a multi-year partnership with <strong>Alex Ovechkin.</strong> The Capitals&#8217; superstar is now the company’s ambassador for Russia and Eastern Europe.  Dan Steinberg of the <a class="vt-p" href="http://voices.washingtonpost.com/dcsportsbog/" target="_blank">DC Sports Bog</a> has reported that <a class="vt-p" href="http://voices.washingtonpost.com/dcsportsbog/2010/12/ovechkin_will_be_well-groomed.html" target="_blank">Ovi will join such international sports icons as New York Yankee’ aging shortstop Derek Jeter and British rugby player Jonny Wilkinson in representing the company</a>.</p>
<p>Well, last night I caught glimpse of Ovi’s first Gillette commercial, which has dropped in Moscow.  Check it out!</p>
<p><span id="more-11342"></span></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="607" height="480" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/tKWDVV1JETk?fs=1&amp;hl=ru_RU" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="607" height="480" src="http://www.youtube.com/v/tKWDVV1JETk?fs=1&amp;hl=ru_RU" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The dialogue of the commercial is as follows:</p>
<blockquote><p>There’s a superstition that you can’t shave before the important games [Ed. Note - <a class="vt-p" href="http://www.russianmachineneverbreaks.com/2010/04/24/curses-caps-lose-2-1-to-habs-fail-to-close-out-series-at-home/" target="_blank"><em>Peter knows this better than anyone else</em></a>]. This is a great excuse for a hockey player with sensitive skin! But with Gillette Series Aftershave Balm, you won&#8217;t feel dry or tightened skin anymore. The new balm’s formula with aloe vera moistens skin after shaving. So from now on, use Gillette, and have no superstitions!</p></blockquote>
<p>A few notes:  First, the colors of the Gillette jersey are terrible.  It reminds me of the New York Islanders&#8217; sweaters, and <a class="vt-p" href="http://www.nhl.com/ice/standings.htm" target="_blank">that is not a team you want to be emulating</a>.</p>
<p>Second, does this mean no playoff beard for Ovi?  When asked by the popular Russian-language sports portal Sportbox, <a class="vt-p" href="http://news.sportbox.ru/Vidy_sporta/Hokkej/spbnews_Aleksandr-Ovechkin-Lisim-v-Rossiyu-ne-priedu">Sasha had this to say</a>:</p>
<blockquote><p>I haven’t decided yet how I will groom myself for the playoffs – maybe I’ll shave or maybe I will grow beard. We have an agreement with Gillette to observe sacred traditions. But it’s too early to talk about it – we need to make the playoffs first!</p></blockquote>
<p>Great non-answer. Being among the politicians in D.C. has paid off.</p>
<p>So finally, for our readers, we must end our post with an important question. Which edition of the Capitals captain do you like better? The clean-shaven Ovi or the unkempt one?  Let us know in the comments blow.</p>
 
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