After Jason Chimera scored in double overtime last night – a goal in which he characterized as “next to getting married and having kids, it’s the best thing that’s ever happened to me” – we figured he deserved some love. So we asked reader Max Duchaine, the same man behind the Alex Semin “History will be Red” clip, to hook us up. Can you hear us now, Rangers fans?

Tonight, I was watching the Sabres/Flyers game on Versus when the above commercial popped up on the screen. Talk about furious. I’d rather have Gary Bettman come to my house, dip his hand in a bucket of ice water and backhand me across the face than involuntarily have to watch this goal again. But there Dubinsky was on my TV. In all his mustached-glory. Raising his arms triumphantly, while Neuvy hangs his head in utter defeat. What a great juxtaposition.

I have two questions for the NHL after being forced to watch this. First, if they don’t want to risk showing favoritism to certain teams, why show goals from this playoff year? The point of the promotion is to show the NHL’s rich history. Have they already run out of moments from the past? Don’t they think that fans’ feelings might be just a little raw one day after a loss? Second, how is this goal any better than the marker Alex Semin scored in overtime in Game 1? So Dubi can get a commercial, but Sasha Minor can’t? Sure, maybe I’m being a little sensitive here, but this just rubbed me the wrong way. I get what you’re trying to do NHL marketing team, but please go back to the drawing board.