Failure in Sochi brought big changes to the Russian hockey team. Zinetula Bilyaletdinov and the whole coaching staff (except one guy) were sacked, as was the general manager. The Russian Federation of Hockey (FHR) didn’t stop there: they also changed the team’s PR man, Mikhail Zakharov. Stepping in for him was a controversial figure: Sport-Express’ Igor Larin.
Choosing a member of the press to run media relations is already questionable (it’s like hiring a pilot to be an airline operator), but Larin’s candidacy seemed a bad idea from day one.