The NHL was never more popular in Europe than in the fall of 2011. The NHL launched their official European language site and GameCenter Live was made available for international viewers, but the bigger news was the havoc regarding NHL TV rights in Europe– from UK to Russia.
It was the perfect time for the Swedish betting company Oddset to launch their “Let Europe Watch” campaign, whose mission is to make NHL weekend games watchable for European countries. The spokesman for the movement? NHL legend Peter Forsberg.