On the other side of the Atlantic, the IIHF tournaments such as the World Junior Championships are a big freaking deal. Consider last year, when Caps prospect Filip Forsberg and his Team Sweden teammates defeated Russia 1-0 in overtime of the Gold Medal Game. When the team returned to Sweden, they were treated as heroes.
With attention comes fame, and with fame comes hilarious endorsement deals! Which is why Forsberg and 2012 WJC golden goal-scorer Mika Zibanejad play a prominent role in a Swedish advertising campaign for the Danish milk company, Cocio. Anaheim Ducks defenseman Hampus Lindholm, a top 10 pick in this past year’s draft, also participates.