Friend-of-the-blog Chris Gordon (nom de guerre: Caps Snaps) put together a dazzling piece for the NYT hockey blog, Slap Shot, about the NHL’s media policy. We discussed the issue at length here already. The piece features quotes from Japers’ Rink, On the Forecheck, Caps media wizard Nate Ewell, and even us schlubs. It’s a savvy piece, comparing at the motivations of blog-friendly clubs like the Caps to media-saturated and besieged teams like the Rangers (and pretty much everyone in Canada).
For the sake of laughs and posterity, here’s the full quote we supplied, unabridged and with a few more jokes:
All I’ve heard so far of the new NHL media policy is rumor. Until some enterprising PR guy leaks the thing, it’ll remain a straw man for bloggers like us to sneer at. From what I can tell, the policy codifies travelling teams’ ability to restrict access from new media folks.
I don’t think access to players – especially visiting teams – is what bloggers are good at or even interested in, so I doubt there will be much practical difference under this new policy. All the NHL has done, therefore, is antagonize and belittle bloggers for no apparent reason. We’re already a cantankerous and unstable breed of people, and although anarchic and headless, we generate a big chunk of buzz for National Hockey League.
Were I a decision-maker in Toronto, I’d begin a Blogger Appeasement Tour. It would start with granting unmitigated access to players in locker rooms and hotel rooms alike and end with perhaps some complimentary Knoll Life office chairs. Ahh, yes. That would be nice.
[Ed. note – For our readers looking for more photos of Ovechkin in a Speedo, feel free to skip over this one.]
For weeks a rumor has circulated that the NHL will set in place new media guidelines that effectively restrict bloggers from accessing the locker rooms of visiting teams. On Wednesday, AOL Fanhouse reported that the policy is now in place:
Starting this season, “bloggers” will only have access to the home locker room unless they make prior arrangements with the visiting team (and considering some of the positions taken by teams like Edmonton and the New York Rangers, that doesn’t sound like it’s going to be an easy proposition in some cases).
And now we’re back that seasonal debate pitting new media against old and recapitulating the NHL’s seemingly indefatigable ability to alienate its audience. The NHL is not just shutting out free publicity, it’s also pissing off that same free publicity.
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
All original content on russianmachineneverbreaks.com is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)– unless otherwise stated or superseded by another license. You are free to share, copy, and remix this content so long as it is attributed, done for noncommercial purposes, and done so under a license similar to this one.